Tesla Cuts Home Solar System Prices to Push Sales

Tesla Inc has cut prices on its residential solar systems by as much as 25 percent in a bid to lift lagging sales after the company streamlined its sales and marketing organization. 

Effective on Thursday, price quotes for potential solar customers will be between $3,000 and $5,000 lower, representing savings of between 15 and 25 percent, according to Sanjay Shah, the company’s senior vice president of energy operations.

Tesla cites “vertical integration” as the reason behind the price reduction.

https://www.reuters.com/article/us-tesla-solar/tesla-slashes-prices-on-home-solar-systems-to-spur-sales-idUSKCN1NK2UP?feedType=RSS&feedName=technologyNews

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