IMPROVING ROI THROUGH TREND ANALYSIS is a hallmark of prudent financial analysts and CEO's, often leading to long, prosperous tenures. With rising sentiments surrounding the negative impacts of fossil fuels, and a reluctance of oil, gas and coal producers to recognize, let alone embrace global trends and zero emission synfuel technologies that could provide substantial market lead and much higher earnings for less cost, few if any industry CEO's today will still hold their title in 2-5 years, as only those firms offering fuel products which align with public sentimentl offered at a much lower price and cater to a changing political landscape will remain profitable.