Global and local oil marketing strategies
Market orientation is the greatest challenge confronting oil companies whos want to open new markets and increase . To do this, First companies must determine the relevant markets in which they wish to act, based on analysis of consumer behavior and their own strength .
once those markets are identified companies must segment the market , select target market and positioning .
in this sense , an oil differentiation strategy is the mainstay of positioning management in order to create a prod
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