Microsoft Volume Licensing Distributor vs. Reseller: What's the Difference

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When exploring Microsoft volume licensing options in India, businesses often come across two key players in the supply chain: distributors and resellers. While both offer Microsoft software solutions, their roles and functions differ, and understanding these differences can help you make the right decision.

A Microsoft volume licensing distributor is responsible for supplying software to resellers, dealers, and direct customers, while a reseller works directly with businesses to provide tailored solutions and ongoing support. Distributors generally focus on bulk supply, whereas resellers offer more personalized consultation and support.

Choosing between a distributor and reseller depends on your business’s specific needs. If you require a bulk purchase with minimal support, a distributor may be the right choice. However, if you need expert advice and long-term support, a Microsoft volume licensing reseller like Radiant Info Solutions can provide personalized assistance and help you navigate complex licensing decisions.