Dr.Masih Rezvani

Global and local oil marketing strategies

Recommended Posts

Market orientation is the greatest challenge confronting oil companies whos want to open new markets and increase . To do this, First companies must determine the relevant markets in which they wish to act, based on analysis of consumer behavior and their own strength .
once those markets are identified companies must segment the market , select target market and positioning .
 in this sense , an oil differentiation strategy is the mainstay of positioning management in order to create a product that is perceived as unique in a chosen market segment.
Source of differentiation must be identified prior to determining a market segment.
Aspect of differentiation include internal attributes of oil  or other external elements increasingly valued by consumers , such as environmental issues, the search for local products or those linked to specific territory or after sales services. 
In this sense, oils have a number attributes that are highly valued by consumers allowing various differentiation strategies. 

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
You are posting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.