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IKEA launches its own clean energy tariff

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Ikea is calling for households to join its latest joint venture – a collective energy switch that promises an exclusive 100% renewable electricity tariff. The furniture retailer has joined forces with the United Kingdom's “Big Clean Switch” campaign to use a collective switch to secure cheaper green power for the households that sign up. The two companies claim it will save a typical UK household £300 a year in lower gas and electricity bills.

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So we should take sustainability lessons from a tax dodging multinational? How about they start paying their taxes properly. And get their wood from actual sustainable forests. 

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So does "renewable electricity" include nuclear power? If not then there is no way these people can guarantee 100% "renewable electricity" by the defenition provided.

 

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If any government wants to gain popularity, it should form its own energy company and do the same. Any profits would then go into the central coffers and put to good use instead of shareholders bank accounts.

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Globally, Ikea aims to produce as much renewable energy as it consumes by 2020.

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And how much does the 'switch' itself cost?

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