rainman + 263 September 20, 2018 Online advertising will account for more than half of all U.S. ad sales this year, according to a study, surpassing $100 billion for the first time and marking a milestone in the shift of money, time and attention to the internet from older media.Having already exceeded the combined ad sales of print, radio and TV, online advertising in the U.S. will increase 16 percent to $106.6 billion, researcher Magna Global said in a report Thursday. Led by Google and Facebook, the growth will boost the overall U.S. advertising market to a record $207 billion this year. Quote Share this post Link to post Share on other sites
Pavel + 384 PP September 20, 2018 So half of stock market being poured into advertising. Seems unstable. 1 Quote Share this post Link to post Share on other sites
Petar + 76 PP September 20, 2018 OK.but don't forget Bezos. Amazon.com ’s advertising business is gaining faster than expected in a market dominated by Facebook and Google... Quote Share this post Link to post Share on other sites
damirUSBiH + 327 DD September 20, 2018 Speaking generally about market, a lot easier to get customers to buy stuff on amazon than google and fb. Marketers know that. Conversion rate can be almost 10x higher on amazon 1 Quote Share this post Link to post Share on other sites
50 shades of black + 254 September 20, 2018 2 minutes ago, damirUSBiH said: Speaking generally about market, a lot easier to get customers to buy stuff on amazon than google and fb. Marketers know that. Conversion rate can be almost 10x higher on amazon Market valuation before and after Lehman Brothers collapse:(10 years after) JPMorgan Bank of America  +$555 billion Citigroup          (combined) Goldman Sachs Morgan Stanley Facebook Apple           +$3.9 trillion Amazon          (combined) Netflix Google 1 Quote Share this post Link to post Share on other sites
damirUSBiH + 327 DD September 20, 2018 1 minute ago, 50 shades of black said: Market valuation before and after Lehman Brothers collapse:(10 years after) JPMorgan Bank of America  +$555 billion Citigroup          (combined) Goldman Sachs Morgan Stanley Facebook Apple           +$3.9 trillion Amazon          (combined) Netflix Google 3.9 trillion!! Do we know what the global valuation is?? To compare this 3.9 trillion in the world value Hm... Quote Share this post Link to post Share on other sites
franco + 96 FM September 20, 2018 Move over, Microsoft and Oath, Amazon is now the third biggest player in the US online ad market, according to eMarketer. 1 Quote Share this post Link to post Share on other sites
Mike Marcellus + 157 MM September 21, 2018 Marketing. Getting paid for telling a story. I'm in the business, and it still amazes me.  1 Quote Share this post Link to post Share on other sites
CMOP + 227 September 21, 2018 What a time to be alive! Here's a fun fact - global advertising projected to be around $628 Billion this year. USA spends around a 3rd of that Followed by China. Mobile is making a HUGE stamp on the future of advertising - accounting for roughly 30% of global advertising. Industries that will die - radio and print. We're already seeing that. Podcasts for the win!  Quote Share this post Link to post Share on other sites
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