Google And Facebook Lead Digital's March To Half Of The U.S. Ad Market

Online advertising will account for more than half of all U.S. ad sales this year, according to a study, surpassing $100 billion for the first time and marking a milestone in the shift of money, time and attention to the internet from older media.Having already exceeded the combined ad sales of print, radio and TV, online advertising in the U.S. will increase 16 percent to $106.6 billion, researcher Magna Global said in a report Thursday. Led by Google and Facebook, the growth will boost the overall U.S. advertising market to a record $207 billion this year.

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So half of stock market being poured into advertising. Seems unstable.

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OK.but don't forget Bezos. Amazon.com ’s advertising business is gaining faster than expected in a market dominated by Facebook and Google...

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Speaking generally about market, a lot easier to get customers to buy stuff on amazon than google and fb. Marketers know that. Conversion rate can be almost 10x higher on amazon

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2 minutes ago, damirUSBiH said:

Speaking generally about market, a lot easier to get customers to buy stuff on amazon than google and fb. Marketers know that. Conversion rate can be almost 10x higher on amazon

Market valuation before and after Lehman Brothers collapse:(10 years after)

JPMorgan
Bank of America   +$555 billion 
Citigroup                  (combined)
Goldman Sachs
Morgan Stanley

Facebook
Apple                    +$3.9 trillion
Amazon                   (combined)
Netflix
Google 

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1 minute ago, 50 shades of black said:

Market valuation before and after Lehman Brothers collapse:(10 years after)

JPMorgan
Bank of America   +$555 billion 
Citigroup                  (combined)
Goldman Sachs
Morgan Stanley

Facebook
Apple                    +$3.9 trillion
Amazon                   (combined)
Netflix
Google 

3.9 trillion!! Do we know what the global valuation is?? To compare this 3.9 trillion in the world value :) Hm...

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Move over, Microsoft and Oath, Amazon is now the third biggest player in the US online ad market, according to eMarketer.

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Marketing. Getting paid for telling a story. I'm in the business, and it still amazes me.  

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What a time to be alive! 

Here's a fun fact - global advertising projected to be around $628 Billion this year. 
USA spends around a 3rd of that 
Followed by China. 

Mobile is making a HUGE stamp on the future of advertising - accounting for roughly 30% of global advertising. 

Industries that will die - radio and print. We're already seeing that. 

Podcasts for the win!

 

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