No Mercy: EU Fines Google $1.7 billion For Abusing Online Ads Market

According to AP, European Union regulators have fined Google 1.49 billion euros ($1.7 billion) for abusing its dominant role in online advertising, the third big antitrust penalty they’ve given the internet giant since 2017. The latest punishment means the commission has now issued Google with almost $10 billion in fines from probes into various parts of the Silicon Valley tech company’s business. In the latest ruling, Google and parent company Alphabet were found to have breached EU rules by imposing restrictive clauses in contracts with websites that used its AdSense advertising business. That prevented Google rivals from placing their ads on these sites, the EU’s competition commissioner, Margrethe Vestager, said Wednesday. “Google abused its dominance to stop websites using brokers other than the AdSense platform,” Vestager told a news conference as she outlined the results of the long-running probe. The AdSense For Search service — known simply as AdSense — lets Google act as a middleman between advertisers and website owners who want to make money by selling space for ads. AdSense allows web publishers such as newspapers and bloggers to place text ads on their websites, with the content of the ads based on results from search functions on their sites.
 

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Kind of like a drop in the bucket, really.

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Where does the money go?

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1 minute ago, pinto said:

Where does the money go?

That's one way to get your bills paid....

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EU is using Google to bankroll their system... They paid like $10 billions in fines...👍

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Google makes that amount for a few days of work ..

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Will be passed on to consumer. Advantage Google.

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