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Better Way To Engage Voters On Climate Change

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According to a new brain study, the phrase “climate crisis” engages voters emotionally better than either “climate change” or “global warming.” “Climate crisis” got a 60% higher emotional response from Democrats than “climate change.” It triggered triple the response from Republicans.

https://thinkprogress.org/election-voters-climate-crisis-3633f72ce0ce/ 

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