Marina Schwarz + 1,576 May 13, 2019 Danish DONG Energy changed its name to, erm, Ørsted (pronounced “Ehr-still*”), after the scientist who discovered electromagnetism. The family sued. The company won... But embarrassment was something of a factor too: “DONG,” while innocuous in Denmark, tends to have a different meaning among English speakers. Gotta love these name-changing energy companies. * This is why I love this language. Nothing is what it seems. I'm not even sure this transcription is accurate. Quote Share this post Link to post Share on other sites
Rasmus Jorgensen + 1,169 RJ May 13, 2019 45 minutes ago, Marina Schwarz said: But embarrassment was something of a factor too: “DONG,” while innocuous in Denmark, tends to have a different meaning among English speakers. whilst probably not the only reason there is a striking correlation between Ørsteds entry into US renewables and the name change. On the other hand they operated under the name DONG in the UK for 15 years +. Quote Share this post Link to post Share on other sites
Marina Schwarz + 1,576 May 13, 2019 It says they're now the largest wind power producer (or one of?), so yeah, it definitely makes sense even besides the unfortunate part with the English meaning. Quote Share this post Link to post Share on other sites
Douglas Buckland + 6,308 May 15, 2019 I wonder when Vietnam will get around to renaming their currency... Quote Share this post Link to post Share on other sites
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